My mother gave me a late birthday present: antique post cards and a bottle once filled with “Florida Water,” a popular tonic sold for health and beauty around the world. Believe it or not, “Florida Water” is still selling across the globe, and has been since 1808 ~for 210 years!
It was poignant to receive such a rare and special gift from my mother because if Murray & Landman began marketing Florida water today, the product would not be so romantic; in fact, the branding would more look like war.
“Florida Water,” a thing of the past?
Not if we fight to win.
LINKS:
Florida Water Cures: http://www.nydailynews.com/making-splash-old-fashioned-florida-water-cures-ails-ya-smells-good-article-1.828293
Florida Water, History WIKI: https://en.wikipedia.org/wiki/Florida_Water
Florida is Losing it’s Brand:
Graham Brink, Business Columnist: Toxic algae blooms from Lake Okeechobee are a stain on Florida, Tampa Bay Times: https://www.tampabay.com/news/business/tourism/Brink-Toxic-algae-blooms-from-Lake-Okeechobee-are-a-stain-on-Florida-_169667590
Julie Dermansky, Fueled by Pollution and Unsound Policies, Toxic Algae Overtakes Florida Beaches and Waterways,https://www.desmogblog.com/2018/08/02/pollution-policies-toxic-algae-red-tide-cyanobacteria-florida-lake-okeechobee