It’s a fight…so early in the morning?
Yes, this morning was not unlike many others, here in Sewall’s Point, between the St Lucie River and Indian River Lagoon…
I get up, walk down stairs, pour a cup of coffee and ramble out into the darkness of a rising morning. The song of a bird calls through a new day. I am hopeful. I lean down and pick up the Stuart News looking for signs of sunrise east over the Indian River Lagoon. Beauty abides. Once inside, I open the paper looking through every page, and there on the back cover of Section A, yet another full-page ad from U.S. Sugar Corporation entitled “Here are the facts about moving Lake Okeechobee water south.”
“It is unbelievable how much effort U.S. Sugar is making to reframe the Lake Okeechobee discharges issue. “95% of water coming into the lake is from the north”…yes…and what else? Why is it so important for them to push this message here?
Maybe I do know why….
I go to my computer and look at my Facebook news feed. Immediately Bullsugar.org comes up.
This organization rising out of Martin County ‘s 2013 Lost Summer has gone from 0 to 61,355 friends in really less than a year. Their goal is to send the water south and fight the message that water can’t go south, especially the message of U.S. Sugar Corporation.
Interesting….is one message a reaction to the other or visa vera?
Hundreds, maybe thousands of people will see U.S. Sugar’s ad in the Stuart News today. Hundreds, and maybe thousands of people will see Bullsugar’s active Facebook page today.
One thing is for certain, the Bullsugar advocacy group is gaining strength and sophistication. They may not be able to afford full-page ads in the Stuart News, but by using social media they are giving one of the most powerful corporations in the world a “run for their money.” There is a momentum across the state for the first time in many years. Fascinating to watch. Sometimes as much as we don’t like to admit it, there’s nothing like a good fight.