Tag Archives: pink flamingos

Advertising for Clean Water Along the Indian River Lagoon

An ad running on the west coast of Florida in the area of Lee County, put together with the collaboration of interested parties and local governments, 2014. (Shared by former council lady Marsha Simmons, Bonita Springs.)
An ad running on the west coast of Florida in the area of Lee County, put together with the collaboration of interested parties and local governments, 2014. (Shared by former council lady Marsha Simmons, Bonita Springs.)

Billboards, radio ads, and commercials for clean water. They are already on Florida’s west coast and they may be coming to The Treasure Coast. Lee County and generally the west coast of a Florida have been the leaders in this promotion for educating the public to vote and act out of habit  for “clean water.”

I smiled a few years ago when I saw a Facebook post of a billboard on the west coast of a lady in a bikini standing in a pool of algae water holding it in her hands, the caption read ” Why won’t Florida’s politicians protect our water?”I believe Earth Justice, a law firm for the environment, and the Sierra Club helped fund the ad along with private monies.

Lately local governments themselves are helping create and fund these ads, like the one above for fertilizer. “Don’t Feed the Monster,” teaches the public not  to over fertilize. It was Sanibel and Sarasota on the west coast that started the strong fertilizer ordinances in their cities, somewhere around 2007. It caught on. In 2009 on Florida’s east coast,  the City of Stuart passed the first “state endorsed” fertilizer ordinance and then in 2010 the Town of Sewall’s Point went one step further and passed a “strong fertilizer” ordinance not allowing fertilizing during the rainy season with product containing phosphorus and nitrogen, the nutrients that “feed” algae blooms in our waters. Martin County and others followed and then this strong fertilizer ordinance idea, originally from the west coast, went up the entire treasure coast and beyond. Remarkable!

Will the next move be for Martin, St Lucie and Indian River Counties to have a couple of billboards? Martin County  is promoting the “Be Floridian” program or getting ready to….this fertilizer education program came out of Tampa Bay. Their ad is pink flamingos! At the beginning of every rainy season the city hall puts hundreds if not thousands in front of their building and around the city. These pink flamingos remind the public to “not fertilize during rainy season June-September.” The “Be Floridian” program promotes Florida Friendly yards with less turf grass and less fertilizing. It has been wildly successful and Tampa Bay has recovered 45percent more of their sea grasses than they had after World War II since the programs’ inception which occurred around ten years ago.

These ad programs are working and educating for clean water and putting pressure on politicians and agriculture to get more “on board.”

I think the ads are coming to the St Lucie/Indian River Lagoon Region soon, so if you have any clever ideas please share. But one thing for sure, if I’m involved,  I will not be wearing a bikini! 🙂