“New Turf” –Scotts Phosphorus and Nitrogen Free Fertilizer/Adapting to an Educated Public, SLR/IRL

Scotts
As all fertilizer companies, Scotts has traditionally developed many products heavy in phosphorus and nitrogen, they are now producing products with no nitrogen and phosphorus. Amazing. (Public photo)

It is a good thing when one sees the market adapting to an educated public rather than fighting it.  For me, this is especially rewarding when it comes to adapting to a public educated on fertilizer use, and how it  negatively affects the health of our St Lucie River/Indian River Lagoon.

In 2010 the Town of Sewall’s Point passed the first “strong fertilizer ordinance” with a black out period on Florida’s east coast. A blackout period is a period when no fertilizer using phosphorus or nitrogen is allowed during a designated time frame that corresponds with South Florida’s rainy season. Due to fertilizers role in the destruction of waterways and increased harmful algae blooms, this idea first took shape on Florida’s west coast in 2007.

Although local governments can affect residential fertilizer, farmers are dealt with separately through the Dept. of Agriculture. So anyway—–

After Sewall’s Point, Martin County a much bigger player,  soon followed with a black out period and the domino effect ensued. River advocates worked tirelessly, and within about one year St Lucie, Indian River, parts of Brevard and Volusia counties, also along the lagoon, had jumped on board. The public showed they were willing to put “skin in the game” to achieve clean water. Many are rethinking “green lawns” in general…and becoming ever MORE EDUCATED.

Recently, Dianne Hughes, who works for Martin County, sent out an email announcing that Scotts Fertilizer would be launching a new “Florida-Friendly Lawn Supplement in Key Test Markets.” I would image this will include “us.” Dianne has worked very hard on promoting the BE FLORIDAN, a program thats model includes fertilizer education and a summer black out period. (http://befloridian.org)

A photo from DEP showing a yard along the North Fork of the SLR. In instances like this it is easy to see the negative effects of fertilizers.
A photo from DEP showing a yard along the North Fork of the SLR. In instances like this it is easy to see the negative effects of fertilizers on area waterways.

Dianne’s email read:

Scotts® Launches New Florida-Friendly Lawn Supplement in Key Test Markets

Scotts® Smarter Solutions for Cleaner Waterways Initiative Brings New Lawn Response™ Nitrogen and Phosphorus Free Product to Florida

West Palm Beach, FL (July 15, 2015) – As part of it’s Smarter Solutions for Cleaner Waterways initiative, ScottsMiracle-Gro, announced the launch of Scotts ®Lawn Response™, a nitrogen and phosphorus free lawn nutrient supplement that will help residents in communities with local fertilizer restrictions support the health of their landscapes. This new product is the latest addition to the Scotts® portfolio in Florida and is a lawn nutrient supplement that replenishes essential micro-nutrients for improved plant health. Produced in Florida and specifically for Florida lawns and gardens, Lawn Response™ is currently available in select areas of the state.

Designed to use on any grass type, outdoor plants and trees, Lawn Response™ is nitrogen and phosphorus free and is compliant for use throughout the year, even during the summer for communities that have localized fertilizer restrictions in place.

Interesting!

In 2013, Scotts also created a phosphorus free fertilizer: (http://www.dispatch.com/content/stories/business/2013/05/10/scotts-drops-phosphorus-from-lawn-fertilizer.html)

Kudos to Scotts for these changes. Kudos to Scotts for listening and adapting to the public. Kudos to Scotts for realizing you can still find a market and make money and protect the environment. I  won’t tell them though that I have not put any fertilizer on my almost grassless yard for over six years and it’s still green. 🙂

_________________________________________________________

FULL PRESS RELEASE:
For Immediate Release
Contact: Molly Jennings; (561) 681-7683
molly.jennings@scotts.com

Scotts® Launches New Florida-Friendly Lawn Supplement in Key Test Markets

Scotts® Smarter Solutions for Cleaner Waterways Initiative Brings New Lawn Response™ Nitrogen and Phosphorus Free Product to Florida

West Palm Beach, FL (July 15, 2015) – As part of it’s Smarter Solutions for Cleaner Waterways initiative, ScottsMiracle-Gro, announced the launch of Scotts ®Lawn Response™, a nitrogen and phosphorus free lawn nutrient supplement that will help residents in communities with local fertilizer restrictions support the health of their landscapes. This new product is the latest addition to the Scotts® portfolio in Florida and is a lawn nutrient supplement that replenishes essential micro-nutrients for improved plant health. Produced in Florida and specifically for Florida lawns and gardens, Lawn Response™ is currently available in select areas of the state.

Designed to use on any grass type, outdoor plants and trees, Lawn Response™ is nitrogen and phosphorus free and is compliant for use throughout the year, even during the summer for communities that have localized fertilizer restrictions in place.

“Last year we publicly committed to help create solutions for Florida’s one-of- a kind environment and the launch of Lawn Response ™ is part of that commitment. Several Florida communities concerned with excess nitrogen and phosphorus in local waterways have restricted the use of lawn fertilizers during the summer season. We recognize that nitrogen is an essential building block for all plant life and while there is no substitute, Lawn Response ™ gives residents a new lawn care option that will help to keep plants healthy, hearty and drought resistant“,” said Mark Slavens, ScottsMiracle-Gro Vice President of Environmental Affairs.

ScottsMiracle-Gro along with leading academic institutions have long agreed that by naturally filtering and storing water before it reaches stormwater treatment centers and local waterbodies, a healthy lawn promotes cleaner waterways. Lawn Response™ features a micro-nutrient packet that includes Iron, Potassium, Magnesium and Calcium, which can enhance greening and increases water efficiency.

Last year, ScottsMiracle-Gro’s “Smarter Solutions for Cleaner Waterways” initiative included a three-year, $5 million commitment to in-state water quality research, habitat restoration, consumer education and green infrastructure improvements. The company is supporting local independent research to determine the sources of pollution in the Indian River Lagoon; results from which will help create solutions to improve the lagoon’s water and wildlife, and create a model that can be replicated for other sensitive waterways. Through its partnerships with additional local partners, Scotts is helping to restore more than 20 acres of salt marsh plants will be restored in Tampa Bay, and supporting research on the Bay’s long-term environmental resiliency. Grants to community gardens, farms and greenspaces throughout Florida have protected more than 47,600 square feet of land. The addition of Lawn Response™ nutrient supplement is an extension of that initiative and demonstrates ScottMiracle-Gro’s continued commitment to Florida’s waterways.

The development of Scotts® Lawn Response™ is consistent with the company’s long history of innovation. Over the past several years, ScottsMiracle-Gro has developed products designed to preserve and protect the local water bodies by removing phosphorus from their Turf Builder® lawn maintenance products, and reducing the amount of total nitrogen while also increasing the amount of slow-release nitrogen in fertilizers. Additionally, the company has developed a SNAP® lawn care system that eliminates product pouring and possible spills and continues to make advances in product applicators, like EdgeGuard®, that help consumers apply the product correctly and on-target.

For more on the product launch and additional information on the Florida Smarter Solutions for Cleaner Waterways initiative, visit http://www.scotts.com/Florida.
About ScottsMiracle-Gro

With more than $2.8 billion in worldwide sales, The Scotts Miracle-Gro Company is the world’s largest marketer of branded consumer products for lawn and garden care. The Company’s brands are the most recognized in the industry. In the U.S., the Company’s Scotts®, Miracle-Gro® and Ortho® brands are market-leading in their categories, as is the consumer Roundup® brand, which is marketed in North America and most of Europe exclusively by Scotts and owned by Monsanto. In the U.S., we operate Scotts LawnService®, the second largest residential lawn care service business. In Europe, the Company’s brands include Weedol®, Pathclear®, Evergreen®, Levington®, Miracle-Gro®, KB®, Fertiligène® and Substral®. In 2015, the Company ranked in Forbes 100 Most Reputable Companies in America. For additional information, visit us at http://www.scottsmiraclegro.com.

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Molly Jennings ·
This email was sent to DHughes@martin.fl.us.

3 thoughts on ““New Turf” –Scotts Phosphorus and Nitrogen Free Fertilizer/Adapting to an Educated Public, SLR/IRL

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