Tag Archives: Sewall’s Point Land Company

The Golden Gate Building, 100 years and still standing!

Golden Gate Building, 3225 Dixie Highway, Stuart, FL 34997

May is Historic Preservation Month and 2025 is Martin County’s Centennial!

For my entire life has stood “that building.” A building that somehow looks so out of place, like it’s going to fall into the road, the Golden Gate Building. When I was a kid growing up in Stuart, it was always in disrepair, paint peeling, balcony falling, beaconing  of better times, long, long  ago.

But it has been reborn….

In 2006, it was added to the Martin County Historic Register, and in 2017, it was listed on the Nation Register of Historic Places. For many years grassroots organizer, Saadia Tsafarides, has been leading the charge for the neighborhood through “Friends of Golden Gate” and this year she will be awarded the “Preservationist of the Year,” for her longstanding, and outstanding work for Golden Gate. Congratulations Saadia!

But what about the ghosts of this building? It has to have some. To begin with, I will only speak about a few.

Photograph of the building in 1982, the year I graduated from MCHS.
Golden Gate Building is a parallelogram rather than a rectangle:

As many of you know, my mother is the “History Lady,” so I ended up learning more than the average person about this building.

In my opinion, its roots can be traced back to Sewall’s Point’s namesake, Captain Henry Sewall, and the infamous adventurer, Hugh L. Willoughby, who also lived in Sewall’s Point. Around 1910, these two gentlemen founded Sewall’s Point Land Company and the development of Port Sewall. You may have noticed the historic markers for Port Sewall near the Martin County Golf Course or “Sailfish Sands” on St. Lucie Boulevard?  Port Sewall encompasses  today’s Golden Gate.

In the beginning it was a fancy place.  Willoughby hired an architect to design the St. Lucie River Club Golf Course (1924); the developers had the beautiful Sunrise Inn on Old St. Lucie Boulevard constructed and eventually many wealthy northerns enjoyed yachting in the waters of the St. Lucie River. In 1892, men and a raccoon had dug an “inlet to the sea,” also backed by Captain Henry Sewall. After many successes with his Hanson Grant lands, Sewall died in 1925, at the age of 76.

Port Sewall Land Co. ca. 1911

The year Captian Sewall died was an electric one…

The year 1925 was around the height of Florida’s intoxicating land boom and developers were making money hand over foot. In 1925 Martin County was formed from parts of Palm Beach and St. Lucie County “in honor” of Governor John Martin; and by this time, some of the lands of  Port Sewall were being sold by the Golden Gate Company led by president, G.W. Bingham. And in 1925, as a hub for the selling of those lands, the Golden Gate Building was errected.

A South Florida Developer newspaper article states that in 1925 the Golden Gate Company was offering the Martin County Commission a spot for the court house. Politics and carrots, things never change!

The tremendous element  that had been driving the dream of Golden Gate was the dream of a great port at the southern tip of Sewall’s Point and the completion of the St. Lucie Canal in 1924. WATER.

Well as we know, dreams do not always come true. Although Golden Gate had hefty sales, in 1926 the Great Miami Hurricane destroyed much of developed South Florida; in 1928 another horrific hurricane killed over 3000 people farming south and around Lake Okeechobee; and the 1929 Great Depression brought all things dreamy to a halt, not just in Florida, but in the county.

So the world came crashing down and  there the Golden Gate Building stood, and stood, and stood and was empty and sometimes filled as different things to different people. It has been standing for 100 years!

Recently, I attended a lecture at Indian River State College that my mother gave to students. Her theme was “Martin County’s Centennial.” At this lecture, I met student Connor Larson and he shared with me a logo he had submitted for Martin County’s centennial. It features the Golden Gate Building cradled by Sail Fish, the symbol of Martin County. I fell in love with this image and I  sharing it below.

Logo for MC’s 100 year anniversary,  Connor Larson, IRSC.

Connor grew up in Martin County and graduated from Jensen Beach High School and like those who wanted to live in Port Sewall 100 years ago, loves the water and fishing.

I felt really honored to meet Connor as history will not continue to be celebrated unless we have young people interested in history. This May, for Historic Preservation Month, I  am going to work with Connor to get more young people involved!

Like keeping our waters clean, it cannot be accomplished without the help and interest of the next generation. Thank you Connor for your interest in history and congratulations on your awesome logo! Let’s keep the Golden Gate Building standing another 100 years!

Connor Larson
Connor Larson with a giant snook in the St. Lucie River
Out and about in MC’s state parks

 

“Port St Lucie” Originally Planned for “Martin County” Along the St Lucie River/Indian River Lagoon

Port St Lucie
An ad for the town of “Port St Lucie,” by Sewall’s Point Land Company that ran around 1913. It reads: ” Sewall’s Point Land Company is developing the new town of PORT ST LUCIE  in the northeasterly corner of Palm Beach County at the junction of the St Lucie and Indian rivers, directly opposite the St Lucie Inlet.” At the time, this area was Palm Beach County, today it is Martin. (Ad courtesy of Tom Thurlow)

I have often wondered why Port St Lucie is inland. Where’s the port?  Well apparently the name “Port St Lucie,” had been around before the City of Port St Lucie was incorporated in 1961, as originally Port St Lucie was going to be a town that would have been in today’s Martin, not St Lucie County.

The above ad ran around 1913 and was part of Henry Sewall and Hugh Willoughby’s  Sewall’s Point Company’s original development campaign to develop Port Sewall and Golden Gate as the “Great Port of Stuart.” At the time, this area was Palm Beach County but became Martin County in 1925.

Under the ad’s photo it reads: “Looking across one of the Lakes toward the St Luice River and the Inlet.” I imagine the lake was either North or West Lake, still located in today’s Willoughby Creek area. The ad also states that the location of Port St Lucie will be “directly opposite the St Lucie Inlet.” Viewing  a copy of the 1911 Port Sewall promotional map below, one can see exactly where that is located, Old St Lucie Boulevard, Stuart.

port sewall

The advertisement in the long winded style of the day continues:

“The lands west of the railway is laid out in tracts for FARMS and GARDENS. East of the railway are the business lots and large residence lot for the PORT OF ST LUCIE and the WATERFRONT is divied into lots of about two acres each for FINE RESIDENCES and WINTER HOMES. Ten acres are reserved for a PARK and five acres for a large TOURIST HOTEL on the water front. Situated at the junction of the St Lucie and Indian Rivers and St Lucie Inlet with a climate tempered by the soft breezes from the GULF STREAM and every month in the year a GROWING MONTH and FRUITS, FISH, FLOWERS and VEGETABLES in abundance….TENNIS, FISHING, MOTOR BOAT, SAILING RACES, CRUISING INLAND WATERS.

The kicker phrase: PROFIT AND PLEASURE combined in an IDEAL LOCATION…

Well, the land bust and the Great Depression came to Florida in the mid 1920s so the “Town of Port St Lucie” and its great port were never built, but let’s fast forward to 1961 a bit north in St Lucie County, and the “City of Port St Lucie” surely did!

Believe it or not, today Port St Lucie is the 9th largest city in the state of Florida. With their high population they are a bigger political player than Martin County and I am thankful for their commission’s support of strict fertilizer ordinances and pro river issues in this year’s legislative session. Port St Lucie is a key player today and in the the future for the St Lucie River/Indian River Lagoon. The county has also been very supportive!

Back to our history lesson…

Before the 1950s, Port St Lucie was mostly ranch and fishing camp lands as this photo from Bud Adams for the publication Port St Lucie at 50, A City for All People, by Nina Baranski shows.

PSL ranches

The story goes that in the 1950s the wilderness favored by hunters and anglers was discovered by Mike Cowles  whose company published Look Magazine and also had ties to the Ft Pierce Tribune. Cowles was “taken by the beauty of the St Lucie River and the land along its banks” buying eighty-five hundred acres south of Ft Pierce. In 1953 through his “St Lucie River Land Company,” he filed the River Park plat, and began to develop and promote it. (Port St Lucie at 50, A City for All People, Chapter 2.)

Cowles eventually traded  his land holdings for stock in, newcomer to the game, General Development Corporation, (GDC), becoming chairman in 1959. After acquiring more ranch tracks, GDC made plans to incorporate into a city and with “hardly any residents” did so with full support of the legislature in 1961.  And as we know, the rest is history…..

It’s interesting to note that the history of Martin and St Lucie Counties has always been intertwined, and that whether 1913, 1961, or today,  it is the beauty and attraction of the St Lucie River/Indian River Lagoon that on a core level connects us all. Our future long-term  job, together, is to save it.

Southern PSL 1957

This photo is not great quality but allows one to see  how undeveloped St Lucie County was…This photo is courtesy of Sandra Henderson Thurlow, and is on the inside cover of “Port St Lucie at  50.” It is a rare aerial of the southern portion of St Lucie County taken in 1957 before its incorporation and development.

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The book Port St Lucie 50 Years, A City for All People, by Nina Baranski, can be purchased at the Historical Society of St Lucie County (http://www.stluciehistoricalsociety.org)