I continue to share now historic advertisements of Florida. Today’s is from my hometown of Stuart, Florida. My mother, historian Sandra Henderson Thurlow, has a trove of these things, and they are interesting to view ~thinking about how much our area has changed.
This 1957 Chamber of Commerce Fishing Guide advertisement, written by Ernest Lyons is entitled: “In the Tradition of Isaac Walton.” So let’s start there: Who was Isaak Walton? !
I had to refresh my memory as well, so don’t feel bad if you did not remember. He is famous for writing the Complete Angler in 1653, a book “celebrating the joys of fishing” that inspired thousands of sportsmen, and remains a classic for both men and women today.
Mr Lyons, who was the editor of the Stuart News and an award-winning environmentalist of his era, begins his composition:
“Stuart, Florida means sports fishing in the tradition of Izaak Walton,” and then proceeds to talk about good living, home building, and retirement in a community where the “best things in life are free.”
Fun for me to see, in the collage below, my Aunt Mary Thurlow Hudson is photographed far right playing tennis, and my father, her brother, Tom Thurlow Jr., #7, is shown making a basket for Stuart High School baseball team. Awesome! Those were the days!
But we know that nothing is really for free. Stuart, and Florida at large have paid a price for moving so many people here since 1957, and trying to “feed the world” from our rich agriculture fields.
Sixty-one years have passed since 1957. I am now over three times the age of my father and my Aunt Mary pictured here…
Our youth can still golf, play tennis, ride a stallion at a rodeo, play baseball, and football, but water-skiing and fishing? Maybe not.
Before recreating, we must first ask :”Is there cyanobacteria in the water?”
Or God forbid, before going to the beach: “Is there red-tide?”
The local Chambers of Commerce have not written a fishing guide for years. But if they did the topic sentence would not be, Stuart, Florida means sport fishing in the tradition of Izaak Walton, but rather:
“Stuart, Florida means fighting for your waters in the tradition of a River Warrior…”
My do things change.
Martin County Chamber of Commerce 2018:https://www.stuartmartinchamber.org