As we continue our historic journey, today we view pages 8-9 of the 1937 Stuart Daily News. Today’s ad for the City of Stuart is so large that it is featured side-to-side rather than top to bottom in the publication. Proudly, because of the completion of the Stuart to Ft Meyers Cross-State Canal, Stuart has branded itself as “the Atlantic Gateway to the Gulf of Mexico,” particularly for the nation’s yachtsmen.
Although this image below was not in the publication, I wanted to include it because one might drive by and not recognize this recently renovated, now officially registered historic structure in Rio for what it really is, ~a monument to the cross-state canal!
Of course also in the ad Stuart lauds itself as a fishing mecca touting: “Florida’s finest fishing in adjacent waters.” The truth of the matter is that the quality of the St Lucie River and Southern Indian River Lagoon, as documented by local fishermen, had been deteriorating since the opening of the St Lucie Canal to Lake Okeechobee in 1923. (Sandra Henderson Thurlow, Stuart on the St Lucie) Nonetheless, the rivers and ocean remained “marvelous” fishing arenas as this 1938 Chamber of Commerce Fishing Guide shows.
Today, the City of Stuart remains the vibrant and beautiful heart of Marin County, but it no longer brags about being “the Gateway to the Gulf of Mexico.” As much as the St Lucie Canal has caused issue with our local waterways, I do think the Stuart to Ft Meyers connection, and being a starting point for a historic boat trip across the state is worth re-boasting about!
City of Stuart: http://www.cityofstuart.us
History, City of Stuart: http://www.cityofstuart.us/index.php/naming-of-stuart
Stuart Museum: http://www.stuartheritagemuseum.com
Stuart Chamber: https://www.stuartmartinchamber.org/tourism/history